It's a sport that owns 500 million audiences in the world, so there are great communication opportunities both on the spot and through relaying.
Wanda Sports is the exclusive worldwide business partner with Badminton World Federation (BWF), therefore it owns the commercial development rights of all the international competitions held by BWF from 2017 to 2025. Badminton is a popular sport in China. This event cooperatively held by Wanda and BWF owns 500 million audiences in the world, so there are great communication opportunities both on the spot and through relaying.
At present, BWF and Wanda Sports have come to an agreement. To carry out a reform on the current badminton season and bring in a new annual schedule that is more cohesive so as to fans, broadcasters and sponsors will give more attention to it and get involved actively. The major principles are: have the best players to take part in the best games; there will be 27 games in total during a whole season; awards and bonuses will be given after the Final and entitlements of sponsors will be integrated in the Final also integratedly.